Increase manufacturing capacity and reduce cycle times by accelerating tooling and fixture development to support growth and expansion into new markets.

By standardizing on SOLIDWORKS design, analysis, and technical communication solutions, Craftsman Automation has dramatically increased product development throughput, enabling the tooling and manufacturing company to expand into markets for molded and cast parts.

Working on the common SOLIDWORKS 3D design platform enables us to avoid problems related to misinterpretation of drawings,” Manisekaran stresses. “We take a customer’s part model directly into SOLIDWORKS, and then develop the tooling and fixturing around the part. With this approach, our quality has improved, so customer satisfaction has also increased.”

In addition to developing required tooling, and manufacturing automotive engine heads, engine blocks, and transmission parts, including gear boxes for commercial vehicles, tractors, construction machinery, and utility vehicles, Craftsman makes wire rope cranes, electric chain hoists, marine accessories, and sheet metal and aluminum foundry products, and performs contract manufacturing for customers in the printing, textile, and wind power industries.

Craftsman decided to standardize on SOLIDWORKS solutions— implementing 38 SOLIDWORKS Professional design licenses, one SOLIDWORKS Premium design and analysis license, two SOLIDWORKS Simulation Professional analysis licenses, and one SOLIDWORKS Composer technical communication license—because the software is easy to use, provides integrated finite element analysis (FEA) tools, and is used by the majority of Craftsman customers.


  • Increased manufacturing output by 40 percent
  • Reduced production cycle times by 30 percent
  • Improved product quality
  • Expanded into mold and cast parts markets